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PUBLIC RELATIONS AND ADVERTISING BACHELOR`S (FIRST CYCLE) DEGREE PROGRAMME

Qualification Awarded
Length of Programme (Year)
Total Number of ECTS Credits
Type of Education
 Level of Qualification & Field of Study


Bachelor's (First Cycle) Degree

4

240

Full Time
  • TQF Qualification Type: Academic
  • TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 6
  • QF-EHEA: First Cycle
  • Yönelim: Academic
  • Sınıflandırma (ISCED 2013):022 Temel Öğrenme Alanı:22
  • Kategori: Ana Yeterlilik

COURSE & PROGRAM OUTCOMES MATRIX

(Matrix below shows how the courses in the curriculum of the programme associates with the programme learning outcomes as well as the level of their association in verbally and numerically illustrated matrices.)

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
No Effect ED (Lowest) D (Low) O (Average) Y (High) EY (Highest)
           
No Effect Lowest Low Average High Highest
           
(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively.)


DERSLER/PÖÇ		 KPLO1 KPLO2 KPLO3 KPLO4 KPLO5 TOTAL %
1 2 3 4 5 1 2 3 1 2 3 4 1 2 3 4 1 2 3 4 5 6 7 8 9 10 11 12
Work Placement Training 0 0.00
Work Placement Training
Work Placement Training
Media Psychology 2 1 2 2 1 3 3 1 1 1 2 5 3 4 4 4 4 3 5 3 4 4 4 5 4 4 3 4 86 61.43
Media Psychology D ED D D ED O O ED ED ED D EY O Y Y Y Y O EY O Y Y Y EY Y Y O Y
Media Psychology
Presentation Techniques and Design 5 4 5 2 4 3 1 1 5 5 1 1 4 5 5 4 3 4 5 5 5 4 5 5 5 5 5 5 111 79.29
Presentation Techniques and Design EY Y EY D Y O ED ED EY EY ED ED Y EY EY Y O Y EY EY EY Y EY EY EY EY EY EY
Presentation Techniques and Design
Capstone Project 5 5 4 3 3 5 5 5 5 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 128 91.43
Capstone Project EY EY Y O O EY EY EY EY EY O EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY
Capstone Project
Project Design (Public Relations) 5 4 5 3 3 5 4 5 5 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 126 90.00
Project Design (Public Relations) EY Y EY O O EY Y EY EY Y O EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY
Project Design (Public Relations)
Competency Development Program I (Career Planning I) 5 5 5 5 5 25 17.86
Competency Development Program I (Career Planning I) EY EY EY EY EY
Competency Development Program I (Career Planning I)
Competency Development Program II (Career Planning II) 0 0.00
Competency Development Program II (Career Planning II)
Competency Development Program II (Career Planning II)
Media Planning 4 3 3 2 3 4 4 4 4 4 5 4 4 5 4 5 3 5 4 4 4 4 5 4 3 3 101 72.14
Media Planning Y O O D O Y Y Y Y Y EY Y Y EY Y EY O EY Y Y Y Y EY Y O O
Media Planning
World Cultures 3 2 4 3 2 3 3 5 1 1 1 1 3 3 2 3 4 3 5 3 5 4 5 5 5 5 5 89 63.57
World Cultures O D Y O D O O EY ED ED ED ED O O D O Y O EY O EY Y EY EY EY EY EY
World Cultures
Principles of Atatürk and History of Turkish Revolution 5 5 10 7.14
Principles of Atatürk and History of Turkish Revolution EY EY
Principles of Atatürk and History of Turkish Revolution
English I 3 3 2.14
English I O
English I
English II 5 5 10 7.14
English II EY EY
English II
Turkish Language 4 4 5 5 18 12.86
Turkish Language Y Y EY EY
Turkish Language
Communications Theories 3 3 3 3 2 4 2 2 4 4 4 3 2 3 4 3 4 5 4 4 3 4 5 4 5 3 1 91 65.00
Communications Theories O O O O D Y D D Y Y Y O D O Y O Y EY Y Y O Y EY Y EY O ED
Communications Theories
News and News Writing 4 3 4 1 2 1 2 3 2 1 4 3 3 3 3 5 5 5 5 4 5 4 5 5 5 5 92 65.71
News and News Writing Y O Y ED D ED D O D ED Y O O O O EY EY EY EY Y EY Y EY EY EY EY
News and News Writing
Communication Management I 5 5 5 3 2 5 4 2 5 5 5 4 5 5 5 5 5 5 5 4 5 4 4 5 5 4 4 120 85.71
Communication Management I EY EY EY O D EY Y D EY EY EY Y EY EY EY EY EY EY EY Y EY Y Y EY EY Y Y
Communication Management I
Communications Management II 5 5 5 3 2 5 4 2 5 5 5 4 5 5 5 5 5 5 5 4 5 4 4 5 5 4 4 120 85.71
Communications Management II EY EY EY O D EY Y D EY EY EY Y EY EY EY EY EY EY EY Y EY Y Y EY EY Y Y
Communications Management II
Digital Communications in Public Relations and Advertising 5 3 4 2 2 4 3 4 3 3 5 4 4 5 5 4 4 5 4 4 5 5 5 5 4 5 106 75.71
Digital Communications in Public Relations and Advertising EY O Y D D Y O Y O O EY Y Y EY EY Y Y EY Y Y EY EY EY EY Y EY
Digital Communications in Public Relations and Advertising
Crisis Communications 5 5 4 2 3 3 2 4 4 5 4 4 4 5 5 5 5 5 4 4 5 5 5 5 4 5 111 79.29
Crisis Communications EY EY Y D O O D Y Y EY Y Y Y EY EY EY EY EY Y Y EY EY EY EY Y EY
Crisis Communications
International Public Relations and Advertising 4 5 5 3 4 5 5 5 5 5 4 4 5 5 5 5 5 4 5 5 5 5 5 5 5 5 5 128 91.43
International Public Relations and Advertising Y EY EY O Y EY EY EY EY EY Y Y EY EY EY EY EY Y EY EY EY EY EY EY EY EY EY
International Public Relations and Advertising
Political Communication and Political Campaigns 5 5 5 4 3 5 5 4 5 5 5 4 5 3 5 5 5 5 5 5 5 4 5 5 4 4 5 125 89.29
Political Communication and Political Campaigns EY EY EY Y O EY EY Y EY EY EY Y EY O EY EY EY EY EY EY EY Y EY EY Y Y EY
Political Communication and Political Campaigns
Business Management 5 4 3 2 5 3 3 3 3 5 3 5 5 5 5 5 4 5 4 4 5 5 5 4 5 5 110 78.57
Business Management EY Y O D EY O O O O EY O EY EY EY EY EY Y EY Y Y EY EY EY Y EY EY
Business Management
Organisational Behaviour 5 4 3 3 4 4 3 3 4 5 5 5 4 5 5 5 5 4 5 5 86 61.43
Organisational Behaviour EY Y O O Y Y O O Y EY EY EY Y EY EY EY EY Y EY EY
Organisational Behaviour
Event Management in Public Relations 4 5 4 3 4 5 5 5 5 5 5 4 4 5 4 4 5 5 5 5 5 5 5 5 5 5 5 126 90.00
Event Management in Public Relations Y EY Y O Y EY EY EY EY EY EY Y Y EY Y Y EY EY EY EY EY EY EY EY EY EY EY
Event Management in Public Relations
Corperate Identity and Image Management 5 4 4 3 4 4 5 5 5 5 4 4 3 3 4 5 4 5 5 4 5 5 5 5 5 5 115 82.14
Corperate Identity and Image Management EY Y Y O Y Y EY EY EY EY Y Y O O Y EY Y EY EY Y EY EY EY EY EY EY
Corperate Identity and Image Management
Advertising 5 4 4 4 3 5 4 3 5 5 5 4 4 5 5 5 5 5 4 5 5 5 5 5 5 5 119 85.00
Advertising EY Y Y Y O EY Y O EY EY EY Y Y EY EY EY EY EY Y EY EY EY EY EY EY EY
Advertising
Public Relations I 5 4 4 4 3 5 4 5 3 5 5 4 4 5 5 5 5 5 4 5 5 5 5 5 5 5 119 85.00
Public Relations I EY Y Y Y O EY Y EY O EY EY Y Y EY EY EY EY EY Y EY EY EY EY EY EY EY
Public Relations I
Interpersonal Communications 5 5 5 4 3 5 3 4 4 4 3 4 4 4 5 5 5 5 4 4 5 5 5 4 5 5 114 81.43
Interpersonal Communications EY EY EY Y O EY O Y Y Y O Y Y Y EY EY EY EY Y Y EY EY EY Y EY EY
Interpersonal Communications
Public Relations II 5 4 4 4 3 5 4 5 3 5 5 4 4 5 5 5 5 5 4 5 5 5 5 5 5 5 119 85.00
Public Relations II EY Y Y Y O EY Y EY O EY EY Y Y EY EY EY EY EY Y EY EY EY EY EY EY EY
Public Relations II
Customer Behaviour 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 135 96.43
Customer Behaviour EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY
Customer Behaviour
Civil Society and Communication 4 4 5 3 4 5 5 3 5 5 3 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 125 89.29
Civil Society and Communication Y Y EY O Y EY EY O EY EY O Y EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY
Civil Society and Communication
Semiotics Analysis in Communication 4 3 4 5 4 5 5 4 3 3 3 5 4 3 5 4 5 5 4 5 5 5 3 5 5 106 75.71
Semiotics Analysis in Communication Y O Y EY Y EY EY Y O O O EY Y O EY Y EY EY Y EY EY EY O EY EY
Semiotics Analysis in Communication
Public Relations Campaigns and Applications 5 4 4 3 4 4 3 5 3 4 4 5 5 5 5 5 5 5 4 5 5 5 5 5 5 5 117 83.57
Public Relations Campaigns and Applications EY Y Y O Y Y O EY O Y Y EY EY EY EY EY EY EY Y EY EY EY EY EY EY EY
Public Relations Campaigns and Applications
Brand Management 5 4 5 3 3 5 4 4 5 5 4 4 3 3 4 5 4 5 5 4 5 5 5 5 5 5 114 81.43
Brand Management EY Y EY O O EY Y Y EY EY Y Y O O Y EY Y EY EY Y EY EY EY EY EY EY
Brand Management
Advertising Copywriting 5 4 5 4 4 5 5 3 5 5 5 4 5 5 5 5 5 5 4 4 5 5 5 5 4 4 5 125 89.29
Advertising Copywriting EY Y EY Y Y EY EY O EY EY EY Y EY EY EY EY EY EY Y Y EY EY EY EY Y Y EY
Advertising Copywriting
Integrated Marketing Communication 5 4 4 2 5 3 3 1 5 5 4 3 1 2 3 2 4 5 2 3 66 47.14
Integrated Marketing Communication EY Y Y D EY O O ED EY EY Y O ED D O D Y EY D O
Integrated Marketing Communication
Advertising Design and Applications 5 3 5 5 4 5 4 2 3 5 5 4 4 3 4 4 5 5 5 5 5 5 5 5 5 5 5 120 85.71
Advertising Design and Applications EY O EY EY Y EY Y D O EY EY Y Y O Y Y EY EY EY EY EY EY EY EY EY EY EY
Advertising Design and Applications
Corporate Social Responsibility and Sponsorship 5 4 4 1 3 5 4 5 5 4 4 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 118 84.29
Corporate Social Responsibility and Sponsorship EY Y Y ED O EY Y EY EY Y Y EY Y EY EY EY EY EY EY EY EY EY EY EY EY EY
Corporate Social Responsibility and Sponsorship
Communication Law and Ethics 4 5 5 4 3 5 5 3 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 128 91.43
Communication Law and Ethics Y EY EY Y O EY EY O EY EY Y EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY
Communication Law and Ethics
Research Methods In Public Relations 5 4 5 3 3 5 5 3 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 127 90.71
Research Methods In Public Relations EY Y EY O O EY EY O EY EY Y EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY EY
Research Methods In Public Relations
Departmental Elective (Seçmeli Ders I )
Departmental Elective (Seçmeli Ders III)
Departmental Elective (Seçmeli Ders II)
General Education Elective (Genel Eğitim Dersi I)
General Education Elective (Genel Eğitim Dersi II)
University Elective (Yetkinlik Geliştirme Dersi V (Lisans))
University Elective (Yetkinlik Geliştirme Dersi I (Lisans))
University Elective (Yetkinlik Geliştirme Dersi IV (Lisans))
University Elective (Yetkinlik Geliştirme Dersi III (Lisans))
University Elective (Yetkinlik Geliştirme Dersi VI (Lisans))
University Elective (Yetkinlik Geliştirme Dersi II (Lisans))